Creation. Nation.

01

What is a Coolhunter?

Inspired by the 90’s, Coolhunters were cultural rebels, finding emerging trends in fashion, music, art, and subcultures, before things went mainstream. They searched for the coolest vibes, and other cultural phenomena, trendcasting and tapping into that edgy spirit of underground culture.

Somewhat autobiographical, somewhat filmesque. From heartbreak, to creating, to connecting, to 90s and nougthies nostalgia, Coolhunting feels like when you used to make mixtapes for friends or tell racy stories over cigarettes and analog phone lines. Handwritten notes with scratched out thoughts, oral histories-in-progress, and crate digging in record stores. Really, just the art of searching for something …